Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

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Where to get ideas for startups?
1. Live in the future Be on the tip of MacBook Eyra. Use what yesterday did not exist. Read about new inventions. Think about the products for the new generation.…

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movement

4 best copywriting exchanges

Copywriting is a very profitable niche of the Internet business, since many companies and private entrepreneurs need good texts. Now almost every business has its own online version – that is, a site that plays a big role in promoting and winning more customers. And we cannot do without texts here – we need literate descriptions of goods, informational articles, promotions, slogans, and so on. Continue reading

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading

Success Lessons from Henry Ford

1. Serve others.
“A business absolutely dedicated to services will have a slight concern for profit. It will be indecently big. ”
The secret to success is serving others. All successful people serve, the greater the success, the greater the service. Wealth is created from services, and comes only through services. Ford said: “Wealth, exactly, like happiness, cannot be achieved by direct search. It comes as a by-product of providing useful services. How do you serve?
2. Focus. Continue reading

How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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How to create your own business and where to start is the main stages in building a successful business
How to start your own business? This question is interesting for many start-up entrepreneurs. And it is quite reasonable, because life is short, so you need to realize your plans,…

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How to calculate the profitability of the enterprise
Being engaged in business, it is important to understand how your activity is effective. It is impossible to determine by this profit margin alone. After all, in order to make…

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