How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance, he does not offer us to go in different directions and lose something. Now the question is different: where to go in order to purchase?
A lot of people stood in front of this stone and made their choice. Either go to work for the uncle and try on the barge hauleter strap, or build your barge in perspective that others will drag it.
And we all take a step in the direction we need, with dreams of a bright future. Suppose you decide to build your own barge. You already see how its snow-white boards shine, attracting not only passengers, that is, customers, but also those barge haulers who will pile this burden on their shoulders and will be carrying it with a grateful smile. Submitted? Now forget it. After your dreams shatter and you look around you you will understand one truth: There is no barges, and there is no one to build it. There are only you and your dreams, which, by the way, can become a reality. Provided that you do not get scared and start working tirelessly on your brainchild.
First you need to choose where this barge will float? If you have good communication skills, you easily rub people into trust and you have lots of creative ideas, then you should head to the ocean of advertising. It is there that all this is useful. This is where you will feel like a fish in water and a captain on a ship. But where to start? After all, now where do not spit, then you get into an advertising agency. But on this occasion you should not worry because they are the same market players as you. They have the same problems and similar concerns. Well, except that they have more experience, and they are already familiar to the market. But this business is gainable, the main thing to start, and then everything will go as planned. After all, there will be enough small fish for everyone, and you will learn how to catch a whale with time.
For many, it will be discovered that 98% of the companies on the market are buyers. That is, they, like you, have nothing of their own. They take their place between the customer and the company owner. Simply put, they are commonplace middlemen. But why the client does not go straight, you ask? The answer is simple: Large players in the advertising market work directly with large fish only, with those who are willing to pay a lot and immediately. A small fish remains on the shoulders of buying agencies, which are engaged in catching such customers.
The whole secret is that for buyers there is a discount in the amount of 20-25% of the cost of the service. It is for this difference that your barge will exist.
Where do you start?
Today, the fastest way to get your advertising agency up and running is to start selling big boards. Advertisers call them planes.
The standard size of this plane is 3 * 6 meters. You see them when you go to work or just walk down the street. It is with these buildings that all the cities of our beautiful country are plugged. So that you do not doubt my words, I can give you an example. Even in the urban-type settlement in the Kherson region, with a population of 12,000 people, there are 4 planes.
Who needs them there? Yes, everyone who wants to place their ads, from a small shop with clothes to banal cheburechnoy. After all, the cost of this plane is 120 USD per month and for medium business is not a large amount. But do not think that all planes are worth such pennies. In the regional centers, their cost can reach 300 ye. and in the capital, all 600.
It all depends on the city and the place where this plane stands. The price for this plane is assigned by the owner himself and can freely regulate it. But there is not a transparent rule, the prices on the planes change once a half-year, if such a need arises and all operators change at once evenly. But you will already understand this over time, when you yourself come across this situation.
You can dig through the entire Internet in search of operators of this market, but it will be much safer to ride around the city and look at these boards. Each of them will contain contact information with the name of the company owner. Your task is to collect this information and contact the owners of the planes. And you should know the difference between a Cheburashka and a prism. Does it mean anything to you? Then take your time and look at the terminology and kind of planes.
Schedule meetings with each of them in their office. You must make a positive impression and try to wrest the best conditions out of them. After all, it will depend on this, how much, a good price you offer to your customers. You can compose on the go about your far-reaching plans and that you already have a couple of fat clients, and they are interested in placing it on their planes. The main thing is to involve “in yourself”, and then you can get out of any situation.
You have already collected a base of operators and are ready to go into battle. But it was not there, because most customers are asking for the development of a layout for the board. For you, this will not be a problem if you have the skill of a designer and have experience in this matter.