Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

Continue reading →

How to start a business
Owning your own business is what many dream of. However, after making a decision to open your own business, you need to realize the full responsibility of this step and…

Continue reading →

present all

Word of mouth marketing. How to make you talk

How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.
How to do this, in full detail and with vivid examples, was written by Andy Sernowitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading

Recipes for an individual investor

Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands. Get to the market and choose stocks for investment.
For starters, I’ll give you a general recipe based on the best ingredients from Peter Lynch. I hope you will like it and, perhaps, in the future, will push you to become the chef of your financial kitchen. Continue reading

Recommendations wishing to get rich from investor Warren Buffett

1. Reinvest profits
When you earn a lot of money first, you might be tempted to spend it. Do not do that. Better put them in a business that seems profitable to you. I figured it out early, while still in high school. My friend and I bought a used pinball machine and installed it at the hairdresser. We did not spend the money we received, as ordinary teenagers would do in our place, but began to buy other automata. For 26 years I had been $ 174,000, which in today’s money is $ 1.4 million
2. Be ready to be different Continue reading

What you need to learn before becoming a businessman?
1. Time management. Many speak about it, but the most part of such people does not own this interesting skill at all. The essence of time management is to learn…

...

Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

...

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords
Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup…

...