Business in a crisis
Due to the unstable economic situation, many enterprises are now in crisis. If it is not so strongly reflected in the large world companies, then the crisis brings to the…

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Where to get money for starting a business
So, you got the idea to open your own business. Sometimes people mature by this for years, and sometimes this desire catches up suddenly, and you can no longer stop…

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Apple’s Secrets

Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, it is impossible not to recognize that this company is truly revolutionary in its field and is simply a brilliant financial success.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is the leader in the world of computer technology. Naturally, many people have an interest: how did Steve Jobs manage to reach a level of the company that continues to hold on after his death? Why is Apple so different from the rest, and how did it win such a huge number of fans and connoisseurs of its products? Continue reading

We open a shop for artists

Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that there will be a sufficient number of customers.
For example, opening a store for artists. One would immediately think that there are not so many artists, and such a business will not bring much profit. However, this is not at all the case. Even a highly specialized business can be a profitable start to your own business, since you know exactly who your client is and what he needs.
A store for artists, indeed, is aimed at a rather narrow circle of consumers, if as the latter we mean only professional craftsmen. Continue reading

Word of mouth marketing. How to make you talk

How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.
How to do this, in full detail and with vivid examples, was written by Andy Sernowitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading

Flower Shop Business Plan
Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be…

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How to open a children's camp
Who among us has not been in childhood in a summer camp? For many, this time was the most memorable and vivid pastime in the early years. Now summer camps…

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Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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