How to create your own business and where to start is the main stages in building a successful business
How to start your own business? This question is interesting for many start-up entrepreneurs. And it is quite reasonable, because life is short, so you need to realize your plans,…

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Recipes for an individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands.…

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How to sell a business
For many people, a “do-it-yourself” business is an integral part of their life, and the idea that an enterprise can move on to another owner leads them into serious confusion.…

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How to open a gift shop
Today we will talk about how to open your gift shop and souvenirs. What are the advantages of this business? First, the type of goods. Any souvenir and gift products…

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Apple’s Secrets

Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, it is impossible not to recognize that this company is truly revolutionary in its field and is simply a brilliant financial success.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is the leader in the world of computer technology. Naturally, many people have an interest: how did Steve Jobs manage to reach a level of the company that continues to hold on after his death? Why is Apple so different from the rest, and how did it win such a huge number of fans and connoisseurs of its products? Continue reading

We open a shop for artists

Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that there will be a sufficient number of customers.
For example, opening a store for artists. One would immediately think that there are not so many artists, and such a business will not bring much profit. However, this is not at all the case. Even a highly specialized business can be a profitable start to your own business, since you know exactly who your client is and what he needs.
A store for artists, indeed, is aimed at a rather narrow circle of consumers, if as the latter we mean only professional craftsmen. Continue reading

Word of mouth marketing. How to make you talk

How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.
How to do this, in full detail and with vivid examples, was written by Andy Sernowitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading