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Flower Shop Business Plan

Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be called profitable: large investments are not required, and the demand for fresh cut flowers is always high.
Practically not one holiday is complete without presenting flowers as a gift. If you are going to open a flower shop in a big city, just imagine how many potential customers you may have.
For a more accurate understanding of this business, you can find an example of a business plan for a flower shop.
How to open a flower shop
The first step to take is to study the flower market in your country and in the specific region where you are going to engage in this business. It is necessary to find out which companies are the main suppliers of fresh flowers, under what conditions they cooperate with private entrepreneurs. It is also worth deciding whether to sell potted flowers, whether it will be profitable in your area.
The most important thing in choosing a place for a flower shop is its location in crowded places. This is what guides those who open points for selling flowers near metro stations (or inside them) and near the markets. And they are not mistaken – there are always a lot of people in such places, respectively, the number of potential customers is increasing.
If you want to open a store, and not just a point, then you will not have to look for a large room. 20-30 square meters will be quite enough.
It is recommended that the amount of rent for the first six months be immediately included in the amount of the initial investment in the business, because most likely you will have to pay the rent out of your own funds. As practice shows, you can earn, including rent, no earlier than 6 months from the start of a business.
Storefronts – an important point in the flower shop, because you have to present your goods in all its glory. You will need special refrigerated display cases. For the above dimensions of the room will be enough two or three of these windows. Such display cases are equipped with a special mechanism that maintains a favorable temperature for flowers, and they will stay fresh as long as possible.
It is also important lighting inside the store, especially if there are pot plants on sale. This will help energy-saving fluorescent lamps. Also, depending on the interior layout, racks, vases, wall stands may be needed.
Staff
Find a seller-florist with specialized education is not the main thing. The main thing is that the candidate for the position has sufficient experience in this field, as well as be able to interest buyers. A person who will make bouquets should have a good taste and ability to beautifully combine different flowers.
Also, not the last quality for sellers and florist will be goodwill, pleasantness in communication and the ability to advise a bouquet for a particular holiday.
The business plan of the flower shop. In this business, good procurement planning plays an important role, since flowers are a perishable product, and you need to have time to sell it to the final consumer before he loses his presentation. The maximum shelf life of cut flowers is 20 days, but only with constant maintenance of the correct temperature.
And you should understand that during this period the distributor must purchase goods abroad, deliver to your country, deliver specifically to you, and only then you start the sale. Even the slightest delay can be fraught with considerable losses.
The absolute leader in sales of flower shops is roses, most often red or white. In March, tulips are also in demand. In winter, lilies and alstromeria are selling well, and in the fall – chrysanthemums. Lately, bouquets decorated with dried flowers and fruits, and bouquets made entirely of dried flowers have become popular.
You can also include in the assortment of flowers in pots, and means to care for them. These flowers are often bought for a gift, and they will have almost the same demand all year round.
Seasonality
The greatest excitement around the flower shops is observed on March 8 and a few days before it. The owners of the flower business say that these days the income from the sale of the largest in the year.

Also, the “cash” days are February 14, September 1, May 9, the period of the last calls and graduations….

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