Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be called profitable: large investments are not required, and the demand for fresh cut flowers is always high.
Practically not one holiday is complete without presenting flowers as a gift. If you are going to open a flower shop in a big city, just imagine how many potential customers you may have.
For a more accurate understanding of this business, you can find an example of a business plan for a flower shop. Continue reading
How to create your own business and where to start is the main stages in building a successful business
How to start your own business? This question is interesting for many start-up entrepreneurs. And it is quite reasonable, because life is short, so you need to realize your plans, while you have the strength and desire.
How to start your own business?
You need to start your business from the moment when there is a desire to work for yourself. And only then engage in the search for a partner (if necessary) and the preparation of a business plan. Continue reading
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading