How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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Business ideas for the New Year

1. Sale and rental of Christmas trees.
This business idea is very profitable, although it is associated with huge competition. Since mid-December, Christmas trees are sold at almost every step. Both real and artificial Christmas trees are in demand. If you are focused on the sale of artificial Christmas trees, then remember that in this matter the main variety. Artificial Christmas trees can be of various sizes, shapes and even colors. Offer the consumer the widest possible choice and then you will be able to satisfy everyone’s needs.
With real trees, everything is a little more complicated – you need to find a good supplier of goods. Traditionally, the best trees are from Denmark, so they are somewhat more expensive than the others. Continue reading

The craziest business ideas

A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world in art, inventions and, oddly enough, in business. Other people may call their ideas “absurd, devoid of any meaning and completely frivolous.”
Nevertheless, the business ideas, which we will discuss later, were successfully implemented and brought to their authors a certain income. So maybe these ideas were not so absurd?
1. Tattoos on the teeth. Continue reading

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading

How to increase prices and not lose customers
Sometimes small companies find themselves in such situations when price increases are simply necessary for the business to survive. And then entrepreneurs face a problem: how to raise prices, and…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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Foreign crowdfunding platforms
Now, in order to start a business, first of all, money is needed. Of course, a great idea and thought-out technology of its implementation are also necessary things, but a…

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