How to open a real estate agency
Now more and more people are willing to work for themselves. Many are convinced that only own business will help to become financially independent and bring high material income. One…

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Commercial offer: examples and templates
When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text.…

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Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

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How to calculate the profitability of the enterprise
Being engaged in business, it is important to understand how your activity is effective. It is impossible to determine by this profit margin alone. After all, in order to make…

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How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading