Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

Continue reading →

Business selling tea and coffee
Tea and coffee are everyday drinks of many people. Most of us start our day with a cup of strong tea or aromatic coffee. Yes, and during the day we…

Continue reading →

Commercial offer: examples and templates
When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text.…

...

4 best copywriting exchanges
Copywriting is a very profitable niche of the Internet business, since many companies and private entrepreneurs need good texts. Now almost every business has its own online version - that…

...

specialized services

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading