Success Lessons from Henry Ford
1. Serve others. “A business absolutely dedicated to services will have a slight concern for profit. It will be indecently big. ” The secret to success is serving others. All…

Continue reading →

How to open a gift shop
Today we will talk about how to open your gift shop and souvenirs. What are the advantages of this business? First, the type of goods. Any souvenir and gift products…

Continue reading →

several areas

Confectionery business: mini-pastry shop at home

For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth in this. But this does not mean that if you do not have a lot of money to invest in your business, or specific knowledge, or time to prepare, then you will not be able to start your own business. There are some business formats that virtually eliminate all these difficulties. Take, for example, the restaurant business. He is considered one of the most time consuming. Premises, grocery purchases, recipes, customer service … It’s all very difficult, especially for a beginner. Continue reading

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading

Seven ways to increase the credibility of the site or online store

1) Customer Reviews
The most banal thing – the availability of reviews from existing customers. If we are talking about an online store, then it may be reviews that will be added by registered users. In the case of b2b – this may be feedback from representatives of companies with whom you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guideline when deciding in favor of a separate site and a specific product.
2) Certificates Continue reading

The largest illegal business
It is no secret to anyone that you can make a lot of money in an illegal business. And so some consciously go to a huge risk, starting to engage…

...

Why is passion important to business?
You have to love what you do - otherwise you will never succeed in life. If you love your work, you will work tirelessly, try to surpass your achievements and…

...

Apple's Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, it is impossible not to recognize that this company is truly revolutionary…

...