How can an entrepreneur get rid of decadent thoughts?
1. Do not leave the production. If you turned your hobby into a business, and the company began to grow rapidly, you most likely do not have to do your…

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The craziest business ideas
A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world…

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Success Lessons from Henry Ford
1. Serve others. “A business absolutely dedicated to services will have a slight concern for profit. It will be indecently big. ” The secret to success is serving others. All…

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How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading