Business selling tea and coffee
Tea and coffee are everyday drinks of many people. Most of us start our day with a cup of strong tea or aromatic coffee. Yes, and during the day we…

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Open a private detective agency
One of the most profitable areas of business experts now call the service industry. It includes detective work. Opening a detective agency does not necessarily require the presence of legal…

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Travel business
Tourist business does not stand still. What do not offer to fans to travel, to lure them to him: and dine right in the river, and visit the restaurant-attraction, and…

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4 best copywriting exchanges
Copywriting is a very profitable niche of the Internet business, since many companies and private entrepreneurs need good texts. Now almost every business has its own online version - that…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading