How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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How to sell a business
For many people, a “do-it-yourself” business is an integral part of their life, and the idea that an enterprise can move on to another owner leads them into serious confusion.…

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Production of bio fireplaces as a business
There are three things that you can watch forever: how a person works, how water flows and how fire burns. For a long time fire remains for man the most…

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The craziest business ideas
A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading

The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

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How to start a business
Owning your own business is what many dream of. However, after making a decision to open your own business, you need to realize the full responsibility of this step and…

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