How to increase prices and not lose customers
Sometimes small companies find themselves in such situations when price increases are simply necessary for the business to survive. And then entrepreneurs face a problem: how to raise prices, and…

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How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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Business selling tea and coffee
Tea and coffee are everyday drinks of many people. Most of us start our day with a cup of strong tea or aromatic coffee. Yes, and during the day we…

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How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading

How can an entrepreneur get rid of decadent thoughts?
1. Do not leave the production. If you turned your hobby into a business, and the company began to grow rapidly, you most likely do not have to do your…

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Flower Shop Business Plan
Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be…

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