The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

Continue reading →

The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

Continue reading →

Where to get money for starting a business
So, you got the idea to open your own business. Sometimes people mature by this for years, and sometimes this desire catches up suddenly, and you can no longer stop…

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How to open a real estate agency
Now more and more people are willing to work for themselves. Many are convinced that only own business will help to become financially independent and bring high material income. One…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading