How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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How to open a children's camp
Who among us has not been in childhood in a summer camp? For many, this time was the most memorable and vivid pastime in the early years. Now summer camps…

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Where to get money for starting a business
So, you got the idea to open your own business. Sometimes people mature by this for years, and sometimes this desire catches up suddenly, and you can no longer stop…

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How to open a butcher shop
Meat is the product without which many simply do not represent their diet. Almost everyone eats meat (those who have special convictions about this, do not take into account -…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading

Does business need a blog?
A blog is an online diary (or as it is sometimes called, a journal) in which some records, thoughts, articles, and multimedia files are constantly added. Compared to a regular…

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Open a private detective agency
One of the most profitable areas of business experts now call the service industry. It includes detective work. Opening a detective agency does not necessarily require the presence of legal…

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