We open a shop for artists
Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that…

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Open a private detective agency
One of the most profitable areas of business experts now call the service industry. It includes detective work. Opening a detective agency does not necessarily require the presence of legal…

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How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords
Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup…

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The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading