Flower Shop Business Plan
Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be…

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The craziest business ideas
A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world…

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Business ideas for the New Year
1. Sale and rental of Christmas trees. This business idea is very profitable, although it is associated with huge competition. Since mid-December, Christmas trees are sold at almost every step.…

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Why website creation will help you increase sales?
Website promotion, as well as their promotion and creation - is one of the most sought-after areas at present. Among other things, the creation of websites affects the development of…

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How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading