Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

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How to increase prices and not lose customers
Sometimes small companies find themselves in such situations when price increases are simply necessary for the business to survive. And then entrepreneurs face a problem: how to raise prices, and…

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customers

Does business need a blog?

A blog is an online diary (or as it is sometimes called, a journal) in which some records, thoughts, articles, and multimedia files are constantly added. Compared to a regular diary, a blog is more open to the online community.
Many offline companies come to the question “Does my company need a blog?”. The answer is unequivocal – yes, we need it. The Internet is becoming more and more common among residents of all countries every day, and more and more of your customers are looking for information on the Internet. Continue reading

How to open a gift shop

Today we will talk about how to open your gift shop and souvenirs. What are the advantages of this business? First, the type of goods. Any souvenir and gift products are mostly small in size, which makes it easy to transport and store. Unlike food, the shelf life of the sale and sale of souvenirs can not expire.
Secondly, the demand for goods. Several times a year we celebrate major holidays, including the New Year, February 23rd, March 8th. And add to them various professional holidays, the day of all lovers, birthdays and anniversaries, after all! And for all these holidays, people buy each other gifts. Competently approaching the organization of the gift shop, you will not be left without buyers. Continue reading

Commercial offer: examples and templates

When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text. Ideally, it will take no more than 2-3 pages (in some cases, depending on the specifics of the industry, the document can reach 10-15 pages). And if we are talking about a “cold” commercial offer, then its size should not exceed one page of text at all, otherwise it simply will not be read.
As you can see, in order to invest in the limitations of the optimal size of a commercial offer, and to express all its essence to the maximum, you need to spend a lot of time and effort on developing the very content of this document. Continue reading

Apple's Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, it is impossible not to recognize that this company is truly revolutionary…

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Word of mouth marketing. How to make you talk
How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you?…

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Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

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