Commercial offer: examples and templates
When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text. Ideally, it will take no more than 2-3 pages (in some cases, depending on the specifics of the industry, the document can reach 10-15 pages). And if we are talking about a “cold” commercial offer, then its size should not exceed one page of text at all, otherwise it simply will not be read.
As you can see, in order to invest in the limitations of the optimal size of a commercial offer, and to express all its essence to the maximum, you need to spend a lot of time and effort on developing the very content of this document. If you need to make a commercial offer, and you do it for the first time, then you cannot do without templates, samples and examples. On the Internet you can find a huge variety of ready-made examples of commercial proposals that can be taken as a basis.
Some templates are almost ready-made commercial offers. All you need is just to fill in a ready-made form by entering in the form the name of your company and the type of services provided. However, despite how exactly you will create your commercial offer (use a ready-made form or write from scratch) you should always remember that a commercial offer is a very important document in your activity that can, figuratively speaking, predetermine destiny your business.
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So, first you need to determine who you will send a commercial offer. Depending on this, its structure will vary slightly. Commercial offers can be personalized, that is, written for certain specific people (or firms), or non-personalized, that is, designed for a wide audience.
However, even if you are interested in the second type of commercial offer, you must make it for a specific target audience. That is, your target audience is people who could potentially be interested in your product or service. For example, the target audience for children’s products is young parents, and small business lending services are, respectively, aspiring entrepreneurs.
What is the purpose of any commercial offer? Of course, the sale of goods or services. Therefore, all efforts in the preparation of commercial proposals should be aimed at in order to interest the recipient, to induce in him the desire to make a purchase. Therefore, from the very first lines that your potential client will read, a commercial offer should be of interest and compel, at least, to finish reading. And if the recipient of the commercial offer read it to the end, it means that he became interested. And if you are interested, it means that there is a chance that he will want to become your client or partner.
We have already written in more detail about the structure of the commercial offer (the link can be found at the beginning of the article), briefly recall that this document should consist of at least three components: the introduction, the main text and the conclusion. That is, your offer must be consistent and structured.
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Below are some samples of commercial offers for the provision of various types of services. As you can see, these examples contain all the main elements of an effective commercial offer: at the very beginning there is a short phrase that attracts attention, the main essence of the commercial offer is stated briefly and succinctly, and images, various colors and fonts are used.
Non-personalized business offers
They are also called “cold” commercial offers, that is, they are sent to all potential customers of the service. The examples below (to view the maximum resolution, click on the image, and then on the panel at the bottom of the image – on the “Expand to full size” button):
In essence, such a commercial offer differs from non-personified in its structure only in that it has an appeal to a specific person (this could be a business owner, a director of a company, or a manager).