How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords
Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup…

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How to start a business
Owning your own business is what many dream of. However, after making a decision to open your own business, you need to realize the full responsibility of this step and…

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Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

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How to sell a business
For many people, a “do-it-yourself” business is an integral part of their life, and the idea that an enterprise can move on to another owner leads them into serious confusion.…

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your business

Tchibo success story

Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics – these are the two main conditions on which the success of retail sales is based. Tchibo was able to correctly translate them into its activities, and deserved the title of one of the most successful companies in its niche. Originating 65 years ago, Tchibo still does not lose ground. Continue reading

Flower Shop Business Plan

Opening a flower shop is a beautiful and sophisticated business. After all, every day you will have to deal with all this fragrant beauty! Yes, and this business can be called profitable: large investments are not required, and the demand for fresh cut flowers is always high.
Practically not one holiday is complete without presenting flowers as a gift. If you are going to open a flower shop in a big city, just imagine how many potential customers you may have.
For a more accurate understanding of this business, you can find an example of a business plan for a flower shop. Continue reading

Business in a crisis

Due to the unstable economic situation, many enterprises are now in crisis. If it is not so strongly reflected in the large world companies, then the crisis brings to the representatives of small and medium business a lot of problems and difficulties. Many entrepreneurs panic, some even think about closing a business.
Of course, doing business in a crisis is not an easy thing, and here you have to be prudent, attentive and calculating. But putting an end to your enterprise ahead of time is not worth it. How to keep a small business in a crisis and always stay afloat – this is our advice further. Continue reading