How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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How to earn more
Ask yourself: rich man - what is he? Of course, many will answer that a rich person is a purposeful, determined, strong-willed person. However, there is the most accurate definition:…

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The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

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How to start a business
Owning your own business is what many dream of. However, after making a decision to open your own business, you need to realize the full responsibility of this step and…

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much earlier

Tchibo success story

Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics – these are the two main conditions on which the success of retail sales is based. Tchibo was able to correctly translate them into its activities, and deserved the title of one of the most successful companies in its niche. Originating 65 years ago, Tchibo still does not lose ground. Continue reading