Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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How to advertise a small business on the Internet?
Small business due to limited resources and specialized knowledge often approaches the Internet promotion haphazardly. Some create a beautiful landing page, others focus on the site, others due to lack…

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How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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The concept and signs of business activities
Having a desire to do business, it does not hurt to know what is an entrepreneur and entrepreneurial activity. According to the generally accepted definition, entrepreneurial activity is an activity…

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much earlier

Tchibo success story

Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics – these are the two main conditions on which the success of retail sales is based. Tchibo was able to correctly translate them into its activities, and deserved the title of one of the most successful companies in its niche. Originating 65 years ago, Tchibo still does not lose ground. Continue reading