How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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How to increase prices and not lose customers
Sometimes small companies find themselves in such situations when price increases are simply necessary for the business to survive. And then entrepreneurs face a problem: how to raise prices, and…

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Business selling tea and coffee
Tea and coffee are everyday drinks of many people. Most of us start our day with a cup of strong tea or aromatic coffee. Yes, and during the day we…

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Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

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much earlier

Tchibo success story

Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics – these are the two main conditions on which the success of retail sales is based. Tchibo was able to correctly translate them into its activities, and deserved the title of one of the most successful companies in its niche. Originating 65 years ago, Tchibo still does not lose ground. Continue reading