Tourist business does not stand still. What do not offer to fans to travel, to lure them to him: and dine right in the river, and visit the restaurant-attraction, and try the chips from the crickets. Now underwater hotels have become a tourist hit. While in ordinary “land-based” hotels, tourists value comfort and convenience first of all, then in underwater hotels, the main emotion is delight and, in a way, pleasant shock. Especially for those who want bright impressions!
Is the hotel underwater a fantasy or a reality? Continue reading
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading
Recipes for an individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands. Get to the market and choose stocks for investment.
For starters, I’ll give you a general recipe based on the best ingredients from Peter Lynch. I hope you will like it and, perhaps, in the future, will push you to become the chef of your financial kitchen. Continue reading