Business selling tea and coffee
Tea and coffee are everyday drinks of many people. Most of us start our day with a cup of strong tea or aromatic coffee. Yes, and during the day we drink at least one more cup of hot drink. Now consumers have become much smarter and choosier in the matter of buying these drinks, so cheap tea bags and instant coffee are becoming less and less popular. People understand that such tea and coffee absolutely does not bear any benefit to the body, and the taste is also very different from natural leaf tea and ground coffee. Naturally, in a disadvantageous way.
The tea and coffee business reviews are very positive – after all, this is a great opportunity to make good profits while doing a “dust free” business.
How to open a store with tea and coffee
In the CIS countries, the tea and coffee market has remained stable for several years. And although sales figures are now practically not growing, this will not be an obstacle to success in this business, because these figures have been stably high for a long time. In Russia, the average resident drinks about one kilogram of tea per year. This is a high figure, so the increase in sales is simply nowhere. Now you won’t be surprised by the variety of types of drink – even in a small grocery store you can see about 10-15 different types of tea. And if you go to a large hypermarket, then your eyes will simply run away from the proposed number of varieties, types, tastes of this drink. The situation with coffee is almost the same.
Therefore, do not be afraid of the lack of market growth. To gain a favorable place in this business, you will be helped by the high quality of your product and your corporate identity.
Choice of legal form
You can register as an individual entrepreneur, since you will not need a large staff, and even so the whole process of paperwork will be easier for you. If you want to expand and open new outlets, then you may have to go over time to the LLC form. In any case, it is not necessary to do it right away.
Selection of retail space
The most profitable option for placing a tea and coffee shop is the territory of a successful shopping center. You will not have problems with attendance, as there are always a lot of people in the shopping and entertainment center (only if it has not opened recently). But this option and the most expensive. The rent for the shopping area shopping centers are very high, and it is simply not affordable for many beginning businessmen. Also, problems may arise with the search for the desired size of the area. For a tea and coffee shop, a very small area is needed, and the layout of most shopping and entertainment centers is sharpened mainly for medium-sized stores. However, if you manage to get a rental of retail space in such an institution, then be sure that a certain percentage of success is already guaranteed for your store.
The second option is to open a store in a separate room. There will be enough space of 20-25 square meters, so you can convert a former 1-room apartment on the first floor as a shop. The best option – the city center, busy streets. Well, if there are some grocery stores nearby. Sleeping areas are most beneficial in terms of rental costs, but the number of visitors to the store will be several times less than when it is placed in the central parts of the city. Look for the golden mean, the most suitable option for yourself.
Keep in mind that, in addition to the sales area, you will also need to place the goods warehouse, utility room and office (for the accountant / director / administrator). If the premises need repair, it is better to immediately contact a specialized company that will make you design its design as well. A pleasant interior view of the store is one of the prerequisites for success. And if the store will specialize in elite expensive teas and coffee, then you understand that the repair and interior can not look cheap.
Store elite tea and coffee should not look like an ordinary grocery store. Tea ceremonies are always associated with peace and tranquility. Try to create the same atmosphere in your store. You can decorate the interior in Oriental or Indian style. To overload the design with various elements is not worth it, it is enough just to create a pleasant mood with the help of decor.
On the territory of the store you can open a very small cafe. Put 2-3 small tables, and supply the seller with a coffee maker and a tea pot. So your customers can try any drink before making a decision to buy it by weight. From time to time, as an advertising campaign, tasting promotions can be organized, in which both hot beverages and sweets can be sold.