How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords
Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. This option is guaranteed, permanent and independent of the actions of a specialist in contextual advertising. Profit: up to 8% return on Yandex.Direct and Google AdWords costs.
What do cashback pay with contextual advertising
If you place advertising campaigns directly, no cashback is provided by default. You are charged exactly as much as 1,000 impressions or clicks on ads.
Only agencies with large advertising budgets reward. To become a partner of Yandex, for example, you need to work with at least five clients, and the total turnover should be between half a million rubles per month.
Transnational corporations will not pay a commission to their own detriment, therefore, we can say that cashback is already included in the cost of advertising. You just do not get it yet.
Need cashback – run and pay for advertising campaigns through specialized services. They not only receive rewards from Yandex and Google, but also share it with their users.
How to choose a contextual advertising system with cashback
There are several systems for the automation and management of contextual advertising, offering a cashback. Before moving on to one of them, sort out the details:
Pay attention to the commission when replenishing the balance.
Read if there is a difference between interest on AdWords and Direct.
Learn about the conditions you need to meet to get a cashback.
Specify whether there is a commission for the withdrawal of earned money (for some it reaches fifteen percent, which practically reduces the profit to zero).
If we compare different services, it is easy to find the most acceptable conditions at Click.ru.
The size of the accrued cashback directly affects the budget for the last month. Costs less than 20 000 p. – will be 1%. The sum is from twenty to fifty thousand rubles – then the service returns 4%. Expenses for advertising campaigns exceed 50 000 r. – get the maximum 8% cashback.
Contextualists on freelance and PPC-specialists in agencies choose to partner with Click.ru for the following reasons:
The highest cashback from advertising costs in Google (competitors have no more than six percent).
There is no minimum cashback charge threshold, and the maximum percentage is for a monthly turnover of over 50,000 r. (to get such a share in other systems, you need to spend 4-5 times more).
There is a single interface, direct access to the accounts of Yandex.Direct and AdWords.
There are no commissions to replenish the account in the system, restrictions on the number of campaigns and customers.
Enough 1 000 p. on the balance in order to cash out or reinvest the money back into advertising (for someone as convenient).
The first thing you need to go to Click.ru and register by specifying the e-mail and phone number.
Then the service will offer to create accounts in Direct and AdWords. You need to work through them to get cashback:
Access to Yandex appears immediately, and AdWords is first tied to a personal Google account.
If you already have customized campaigns, you can transfer them to Click.ru in a few minutes. From Yandex – via unloading XLS, from Google – through AdWords Editor:
Questions will arise at any stage – technical support specialists will help.
Set up accounts, replenished the account, launched advertising – get ready to receive cashback. Remuneration is charged daily.
When 1,000 rubles are accumulated on the account, earnings can be transferred to QIWI, Yandex Money or WM. The first transaction can take up to 2 weeks, but subsequent payments will reach within a couple of days. By the way, when withdrawing funds – no additional fees in favor of the service.
What else is the use of Click.ru?
Additional earnings – the main, but not the only advantage of Click.ru. It is also a system that allows a PPC specialist to automate many routine processes.
Auxiliary service tools:
Autobidder (for automatic bet management).
Link generator with UTM tags.
Picker of keywords and phrases based on Yandex.Metrics and search queries used by competitors.
Media planner (for forecasting CPC, CTR, number of clicks and approximate budget).
All additional features of Click.ru are free for users.