Recommendations wishing to get rich from investor Warren Buffett
1. Reinvest profits When you earn a lot of money first, you might be tempted to spend it. Do not do that. Better put them in a business that seems…

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Recipes for an individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands.…

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Business ideas for the New Year
1. Sale and rental of Christmas trees. This business idea is very profitable, although it is associated with huge competition. Since mid-December, Christmas trees are sold at almost every step.…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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thousand rubles

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading