Laser mazes as a business
Laser labyrinths are a relatively new and very interesting attraction. And today we will talk about it not as entertainment, but as a way to start a business.
What are laser labyrinths? This is a prefabricated structure of the type of room, on the walls of which there are laser devices. They put into the room a lot of multi-colored lasers that can intertwine with each other in a variety of ways.
The essence of the game is to get from one wall to another without touching a single ray. If the player hits the beam, then a beep sounds. “Punishment” for each touch to the beam can be a decrease in game points or a decrease in the maximum allowable time to complete the maze.
The benefits of a laser maze as a business
Laser labyrinths are a very profitable business, because:
– this attraction is relatively new and has not yet become “boring” for consumers. So, it will be in high demand;
– competition in this area is still quite low;
– you can choose almost any place to accommodate the attraction;
– the maze is easy to assemble and disassemble, so you will not have problems with its transportation from place to place;
– laser labyrinth can work all year round;
– laser labyrinth as a business has a short payback period.
Where can I place a laser maze?
Anywhere. Due to the fact that all the equipment for a disassembled laser labyrinth can fit into one large gym bag, you can safely move it from place to place. It can be shopping centers, entertainment complexes, leisure parks, beaches, city fairs, game rooms, cinemas, embankments and so on.
What equipment do you need?
You can purchase the necessary equipment for a laser maze from the companies that manufacture them. There are not many such companies, as this business is only gaining momentum. However, for you as an entrepreneur, this is only a plus – because you can take your place before the others under the sun. The cost of equipment is low, so this is a great option for entrepreneurs who do not have a large budget. The laser maze includes the following items of equipment:
– microboard for management;
– laser modules;
– intermediate blocks and “walls”;
– computer and software;
– fog generators and other additional elements.
Who are your customers?
Laser attraction can be interesting for both children and adults. He has no age restrictions – both 5-year-olds and people 50 years old and older can pass through laser beams. But most of all such an attraction, of course, will be of interest to young people.
What kind of staff do you need?
Laser labyrinth can easily serve one worker. He will accept payment and tell customers about the rules for using the attraction. But it would also be nice to hire an animator who will invite people to the attraction. This will be especially true if you place an attraction in very crowded places where it can simply get lost – in recreation parks, large entertainment centers, etc.
How to attract visitors?
In this business, as in any other, can not do without high-quality advertising. Television advertising has already begun to fade into the background in its effectiveness, so focus on the Internet. Advertising on city forums and blogs, targeted advertising to your target audience is a sure way to promote such a business and get new customers. Also use outdoor advertising – billboards, flyers, signs, etc.
The second, but no less important part of attracting customers is the organization of your attraction. Come up with interesting scenarios passing game. It’s one thing when the player is faced with the task of simply passing the maze from point “A” to point “B”, and it is quite another thing when he needs to rob a bank or crack a secret safe! The second option is much more interesting and it will attract more attention. With the help of a fog generator, music and other “chips” you can create the desired gaming atmosphere.
Another great extra service will be a photo and / or video of how your clients pass the quest. Everyone will want to capture the emotions that he experienced in the laser maze, and even agree to pay a separate amount for it.