Seven ways to increase the credibility of the site or online store
1) Customer Reviews
The most banal thing – the availability of reviews from existing customers. If we are talking about an online store, then it may be reviews that will be added by registered users. In the case of b2b – this may be feedback from representatives of companies with whom you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guideline when deciding in favor of a separate site and a specific product.
Often companies can boast of having certificates in their field. For example, SEO-studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Think about what important certificates your company has, what it can get? If the certificate is known to customers (as is the case with Google and Yandex), then its presence on the site will be for many visitors even more important than reviews.
The company’s address, telephone, skype for communication and email are an important part of increasing trust in a resource. It is strange that there are still sites on which all this is not. And the only way to contact the owners is to send an email – not the best tool if you want to be trusted. In this case, be sure to indicate that customers can contact you with questions they are interested in about these contacts.
4) The ability to return the goods. Warranty
This advice is not suitable for all sites – it is rather designed for online shopping. It is clear that there are advanced buyers who know that the store is obliged to return the goods within two weeks. But there is in fact less experienced. And there are those who want to know the details about the return. So what about this opportunity you need to speak loudly and in a prominent place. And this concerns not only online stores. For example, in info-business, the following method is used: if a person did not like the product he bought, then he will always get money back. Reliable and credible. By the way, here I would also note the opportunity to return the goods before the purchase. Those. cancel the order at the stage when it has not yet been transferred to the courier service. This is a big plus for any online store.
5) Correct forms
When you ask users to fill out a form, you must argue why you need certain data. In this case, in the case of a newsletter, it is necessary to give the visitor the opportunity to refuse it (and, of course, explain what awaits him in this newsletter). Large forms without explanation can scare people away.
6) The wealth of payment methods
The presence of a large number of payment methods is an important factor in increasing user confidence. Agree that the company accepting money only through Yandex and WebMoney causes suspicions. If there are a lot of payment systems, then this favorably affects users – they see the company’s serious approach to this issue. And do not forget that in the case of payment through plastic cards you need to ensure the confidentiality of data. And, of course, it is important to report this to the buyer. If you use a third-party payment service, and at the same time it is famous, you should make a special emphasis on this.
7) Company story
This may be the section “About the Company”, which will briefly describe your company. Or it could be a blog, like the one that Google does. One way or another, it is important to show the firm’s human face. Tell briefly about the employees, the way the company and its work. All this can be done in these two ways. Of course, this is not a key factor of trust, but it will be a fat plus for you.