Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

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The craziest business ideas
A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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Recipes for an individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands.…

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secret atmosphere

Apple’s Secrets

Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, it is impossible not to recognize that this company is truly revolutionary in its field and is simply a brilliant financial success.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is the leader in the world of computer technology. Naturally, many people have an interest: how did Steve Jobs manage to reach a level of the company that continues to hold on after his death? Why is Apple so different from the rest, and how did it win such a huge number of fans and connoisseurs of its products? Continue reading

How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance,…

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Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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