Success Lessons from Henry Ford
1. Serve others. “A business absolutely dedicated to services will have a slight concern for profit. It will be indecently big. ” The secret to success is serving others. All…

Continue reading →

Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

Continue reading →

We open a shop for artists
Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that…

...

We open a shop for artists
Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that…

...

talking about

Word of mouth marketing. How to make you talk

How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.
How to do this, in full detail and with vivid examples, was written by Andy Sernowitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading