How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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How can an entrepreneur get rid of decadent thoughts?
1. Do not leave the production. If you turned your hobby into a business, and the company began to grow rapidly, you most likely do not have to do your…

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How to start a business
Owning your own business is what many dream of. However, after making a decision to open your own business, you need to realize the full responsibility of this step and…

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Recommendations wishing to get rich from investor Warren Buffett
1. Reinvest profits When you earn a lot of money first, you might be tempted to spend it. Do not do that. Better put them in a business that seems…

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The craziest business ideas

A bit away from adequate ideas, and talk about crazy business ideas. On earth there are many original, creative personalities. Most often, they realize their unusual view of the world in art, inventions and, oddly enough, in business. Other people may call their ideas “absurd, devoid of any meaning and completely frivolous.”
Nevertheless, the business ideas, which we will discuss later, were successfully implemented and brought to their authors a certain income. So maybe these ideas were not so absurd?
1. Tattoos on the teeth. Continue reading

Commercial offer: examples and templates

When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text. Ideally, it will take no more than 2-3 pages (in some cases, depending on the specifics of the industry, the document can reach 10-15 pages). And if we are talking about a “cold” commercial offer, then its size should not exceed one page of text at all, otherwise it simply will not be read.
As you can see, in order to invest in the limitations of the optimal size of a commercial offer, and to express all its essence to the maximum, you need to spend a lot of time and effort on developing the very content of this document. Continue reading

How to reduce the cost of contextual advertising in Yandex.Direct and Google AdWords

Contextual advertising is a quick way to get customers from the Internet. This method really works and effectively drives traffic, leads and sales, regardless of whether you have a startup or a long-running business. There is only one caveat: unlike many other “long-playing” tactics, this is an expensive way to attract customers.
To reduce the cost of contextual advertising in two ways.
Method 1 – optimization of the advertising campaign on an ongoing basis. The result is achieved over time by testing ads, removing irrelevant key phrases, experimenting with audience settings, and so on. However, there is always a risk that something will go wrong: the CTR will fall, and the cost per click will rise.
Method 2 – work through cashback service. Continue reading

Commercial offer: examples and templates
When developing a commercial proposal, you need to pay attention to its design and structure, as well as its content. A quality commercial offer should not contain too much text.…

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How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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