Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

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We open a shop for artists
Many people, who are just starting their first business, prefer ideas aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that…

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How to calculate the profitability of the enterprise
Being engaged in business, it is important to understand how your activity is effective. It is impossible to determine by this profit margin alone. After all, in order to make…

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How to open a children's camp
Who among us has not been in childhood in a summer camp? For many, this time was the most memorable and vivid pastime in the early years. Now summer camps…

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beautiful things

Seven criteria for an ideal business niche

1. “High Resolution”
Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire adult life on paragliding, parachuting and other air-extreme things, then it is clear that your permission in this area is great, simply speaking, you are “in the subject”. Accordingly, it will be much easier for you to open an online store of paragliders, rather than an online store of dry mixes for baking.
2. “the suffering crowd” Continue reading

Why is passion important to business?

You have to love what you do – otherwise you will never succeed in life. If you love your work, you will work tirelessly, try to surpass your achievements and eventually become much more enjoy life. The most important moments on the road to success is to know your business and love what you do. This allows you to solve many complex problems.
Here is the very first paragraph from my first book, The Art of Making Deals: “I don’t do this for money. I have enough money – more than I can ever need. I do it for the sake of the case itself. Continue reading