How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of…

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Confectionery business: mini-pastry shop at home
For some reason, in our society there is an opinion that your business is expensive, difficult and long, and not everyone can do it. Of course, there is some truth…

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Tchibo success story
Being a successful specialist in the field of retail sales means knowing exactly how to properly position a customer for a purchase. Atmosphere and aesthetics - these are the two…

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How to open a children's camp
Who among us has not been in childhood in a summer camp? For many, this time was the most memorable and vivid pastime in the early years. Now summer camps…

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inner strength

Why is passion important to business?

You have to love what you do – otherwise you will never succeed in life. If you love your work, you will work tirelessly, try to surpass your achievements and eventually become much more enjoy life. The most important moments on the road to success is to know your business and love what you do. This allows you to solve many complex problems.
Here is the very first paragraph from my first book, The Art of Making Deals: “I don’t do this for money. I have enough money – more than I can ever need. I do it for the sake of the case itself. Continue reading

Word of mouth marketing. How to make you talk
How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you?…

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Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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