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Seven ways to increase the credibility of the site or online store
1) Customer Reviews
The most banal thing – the availability of reviews from existing customers. If we are talking about an online store, then it may be reviews that will be added by registered users. In the case of b2b – this may be feedback from representatives of companies with whom you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guideline when deciding in favor of a separate site and a specific product.
2) Certificates Continue reading
Word of mouth marketing. How to make you talk
How to ensure your company a stunning success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.
How to do this, in full detail and with vivid examples, was written by Andy Sernowitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading
How to open an advertising agency from scratch?
It often happens that a person becomes in front of a certain stone, as in a good Russian fairy tale about the hero Ilusha Muromts. But in the modern performance, he does not offer us to go in different directions and lose something. Now the question is different: where to go in order to purchase?
A lot of people stood in front of this stone and made their choice. Either go to work for the uncle and try on the barge hauleter strap, or build your barge in perspective that others will drag it. Continue reading
