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How to advertise a small business on the Internet?
Small business due to limited resources and specialized knowledge often approaches the Internet promotion haphazardly. Some create a beautiful landing page, others focus on the site, others due to lack of money and time to develop a website or the banal need for it develop a group in social networks. Such a point approach is, to a certain extent, effective, but in order to unlock the reserves, an integrated approach is needed – simultaneously using different platforms and different advertising channels. The question arises: is there enough resources? The answer is: Enough. But only if you select the appropriate advertising tools and properly organize the work.
Services do not work? Continue reading
How to create your own business and where to start is the main stages in building a successful business
How to start your own business? This question is interesting for many start-up entrepreneurs. And it is quite reasonable, because life is short, so you need to realize your plans, while you have the strength and desire.
How to start your own business?
You need to start your business from the moment when there is a desire to work for yourself. And only then engage in the search for a partner (if necessary) and the preparation of a business plan. Continue reading
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember once were slide rules and scores? With the advent of calculators, they disappeared from the market. It turned out that people do not need a slide rule or score. They need the ability to quickly calculate. Continue reading
